Interviewing users: how to uncover compelling insights pdf download

Contact Us. Read Online. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people. Ad veri latine efficiantur quo, ea vix nisl euismod explicari.

We will explore:. Steve Portigal is the founder of Portigal Consulting , a bite-sized firm that helps clients to discover and act on new insights about themselves and their customers.

Over the course of his career, he has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories. His articles about culture, design, innovation, and interviewing users have been published in interactions, Core77, Ambidextrous, and Johnny Holland.

Conducting concept interviews in this way will allow you to collect valuable information to inform your concept without asking the participants directly what they think about your ideas.

You can also combine the two methods, by presenting your ideas during the last part of the interview. This video is a great example of how Google Ventures combine user interviews, usability tests and concept validations.

The advantage of conducting interviews in context is that users can show you how they do something. If you are interested in how users do something, you are better off watching what they do and then interviewing them about anything that was unclear. There are different ways of doing this. In contextual inquiry, interview and observation are completely integrated. You ask the participant questions at the same time as you observe him or her interact with a product or perform a daily activity.

If you are performing video observations, you can also get great insights from showing the recordings to your participants and interviewing them about it. Interviews can be used on their own and in combination with many other types of user research, making them one of the most widely used qualitative user research methods. Steve Portigal, Interviewing Users.

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